Tag Archives: communication

Rules of Making Money… Story by Eliza Lister

In the middle of last trimester, the FBCS craft fair showed off student businesses and creations and gave the economics class an opportunity to make money. This lead to Bird Eye News to ask a local CEO and internet businessman, Tony Lister, the rules to make money.

According to Tony Litster, one of two things to make more money. You have to “reach more people or you have to solve a bigger problem.” In solving a bigger problem “they are more valuable to the company” therefore getting paid more. When you reach more people you are able to “duplicate the effort.” And now there’s a handful of skills involved in making more money.

Communication is “understanding what really makes people tick. What you see is not what you get.  Most people are children in adult bodies. Instead of trying to talk to the adult to learn what actually driving the show in the child, what’s really going on behind the scenes.

Hang in there… Some of a students designs for the craft fair hanging from a tree
Hang in there… Some of a students designs for the craft fair hanging from a tree

This brings in fears. It brings in insecurities. It brings in inner dialogue. It brings in screwed up stories they have about themselves. When you communicate to the person’s pain, you actually get somewhere.”

When it comes to sales the truth is people “always selling.” When you do a job interview you’re selling. When you show up at work to perform you’re selling. When you’re in a meeting with your colleagues you’re selling. When you’re on a project, you’re selling. So learning the basic skills of selling is invaluable because they’re always selling themselves. “Life is selling, so it’s critical you understand how to present it.”

Negotiation is where you will make the very most money in the shortest amount of time out of any job that you can do. And people miss that. The simplest negotiating skill is to point out a reason why some things are flawed and ask for a discount.

“I just did a sale on land for my client and the guy went from 2 million to 1.5 million in a conversation that lasted 45 minutes. So in 45 minutes we saved a half a million dollars. In what job could you generate that kind of revenue, in 45 minutes? Then you follow up with a question: is that the best you can do? That question alone, how many seconds does it take to say, “is that the best you can do?” After asking these seven words and most people will think of a way they can do better.”

Student Businesses... The economics class used these skills at the craft fair last November
Student Businesses… The economics class used these skills at the craft fair last November

The last one is marketing. What is marketing? There’s a difference between sales and marketing. Sales is the “actual transaction of selling something.” Marketing is building the “story” around it. Learning how to tell the story in a way that it “reaches the emotions of the person who has that need.” That’s what marketing is. Marketing is the story telling.

On, “it is the story telling” Litster says “if that person learns communication and they learn sales and they learning negotiating and they learn marketing and they suddenly become the most effective at their job cuz they’re able to listen to what’s not being said and pay attention to it. Suddenly they add more value than just their role.” That’s the key to becoming invaluable to the company.

Although most schools aren’t doing much to teach these skills there is effort on the teacher’s part in schools such as Forrest Bird Charter School. Mr. Webber’s economics class and craft fair are a wonderful showcase of teaching these skills in a high school.

All Photos by Kai Eagley00

 

Unlocking the Secret of Communication Story By: Andrew Van Helsing

Unlocking the Secret of Communication Story By: Andrew Van Helsing

vanwinkleandrew_415_91575_wolf howl-2Do canines communicate using dialects like humans? One of the largest studies on canine dialect and howling has uncovered some vocal fingerprints which may lead us to understand the meanings behind wolves’ howls. Originally, there was a repository of 6,000 different howls, ranging from domestic dogs to wild wolves. Researchers narrowed this number down to 2,000 and used a mathematical computer algorithm to create 21 different howl types used by the candid species. The types of howls range from a flat, monotonous howl to a strong, modulated howl.

Dr. Arik Kershenbaum, from Cambridge University, states, “we’ve known for a while that you can detect differences in wolf howls by ear…we don’t know whether the cues that we are picking up on as humans are the same cues that are being detected and interpreted by the animals themselves.” Because of this, they went on to research the similarities and differences that were found in the howls, without human perception interfering. The study found that smaller canids have the more modulated howl while the larger canids have more of a monotonous howl. Kershenbaum also mentioned that we could use that information from the research conducted to better track and manage the wild wolf populations.

For example, red wolves are interbreeding with coyotes, which is causing major problems, as they are on the brink of extinction. One of the main reasons that they are breeding is because of the fact that both of their howls are classified as type 3. Researchers are hoping to use triangulation technology based off of the dialect study, so they can prevent the red wolves from doing this. They plan to use recording devices to send pack warnings to other wolf packs so that they can separate the two breeds. This technology also wields the possibility of preventing wild wolves from approaching populated areas, which, in turn, reduces the chances of conflicts between wild animals and humans. Kershenbaum said that they could play back appropriate howls to wolf packs, such as “we’re a strong aggressive pack” and not “we’ve found some interesting food here and we’re going to eat it.”

vanwinkleandrew_415_91576_dolphinspeak-2Prior to this study, Kershenbaum had also done research on dolphin communication and found that if you slow down a dolphin’s whistle, then it sounds like a wolf’s howl. He is sure that the secrets of the human language and its development lie within calls of social animals like wolves and dolphins. Is it possible that we could learn to understand and communicate back with other animals in the future? It may be more probable than you would expect.